Torfs asked for our help with the design for the launch of their own brand of children's shoes. We were asked to come up with a logo, a house style and a personalised packaging. The Milo & Mila brand represents high quality materials combined with stylish and playful designs. Torfs chose a floral motif from a number of different proposals.
Benjamin created a doodle-like design based on the world as perceived by a child. The bright yellow colour of the box will please younger children and the colour palette is suitable for both boys and girls.
And, as a nice touch, the ampersand between Milo & Mila is a little shoelace.