{"id":19911,"date":"2026-06-26T13:52:30","date_gmt":"2026-06-26T11:52:30","guid":{"rendered":"https:\/\/www.typografics.be\/?post_type=portfolio&#038;p=19911"},"modified":"2026-06-26T13:52:30","modified_gmt":"2026-06-26T11:52:30","slug":"rebranding-play-media","status":"publish","type":"portfolio","link":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/","title":{"rendered":"Rebranding Play Media"},"content":{"rendered":"\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Voor dit project werkten we aan de rebranding van de App Store-afbeeldingen en login-schermen voor verschillende digitale media. Het doel was om een consistente, moderne en aantrekkelijke visuele stijl te ontwikkelen die aansluit bij de vernieuwde merkidentiteit. Tegelijk moesten de beelden helder, herkenbaar en gebruiksvriendelijk blijven op verschillende platformen.<\/p>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8\"><\/div>\n\n\n\n<p class=\"has-h-3-font-size\"><strong>De nood<\/strong><\/p>\n\n\n\n<p>De klant had nood aan een reeks visuele assets voor gebruik op de website en in de App Store. Deze beelden moesten aansluiten bij de interface van het nieuwe platform en tegelijk de vernieuwde Play-stijl duidelijk doortrekken.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Een belangrijk onderdeel van de briefing was flexibiliteit. Omdat recente programma\u2019s regelmatig visueel verwerkt moeten worden in de ontwerpen, moest er een systeem komen dat eenvoudig aanpasbaar en makkelijk te updaten is. Daarom werd een workflow opgezet waarbij de basisopmaak in InDesign gebeurt, met Photoshop voor de export en eventuele extra beeldbewerking.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Zo ontstond een effici\u00ebnte werkwijze waarmee nieuwe beelden snel kunnen worden aangemaakt, zonder de consistentie van de visuele stijl te verliezen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-visuals-1600-breed.jpg\" alt=\"\" class=\"wp-image-19912\" srcset=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-visuals-1600-breed.jpg 1600w, https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-visuals-1600-breed-300x188.jpg 300w, https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-visuals-1600-breed-1024x640.jpg 1024w, https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-visuals-1600-breed-768x480.jpg 768w, https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-visuals-1600-breed-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8 wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<div class=\"wp-block-group blur-case is-style-breakout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading has-text-align-center\">Held van de case<\/h2>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-4 py-4\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"970\" height=\"1200\" src=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Wouter-1.jpg\" alt=\"\" class=\"wp-image-19582\" style=\"width:400px\" srcset=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Wouter-1.jpg 970w, https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Wouter-1-243x300.jpg 243w, https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Wouter-1-828x1024.jpg 828w, https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Wouter-1-768x950.jpg 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-h-5-font-size\"><em>Wouter<\/em><\/p>\n\n\n\n<p class=\"has-small-font-size\" style=\"margin-top:0;margin-bottom:0\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">Senior UX\/UI Designer<\/mark><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8 wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voor dit project werkten we aan de rebranding van de App Store-afbeeldingen en login-schermen voor verschillende digitale media. Het doel was om een consistente, moderne en aantrekkelijke visuele stijl te ontwikkelen die aansluit bij de vernieuwde merkidentiteit. Tegelijk moesten de beelden helder, herkenbaar en gebruiksvriendelijk blijven op verschillende platformen. De nood De klant had nood aan een reeks visuele assets voor gebruik op de website en in de App Store. Deze beelden moesten aansluiten bij de interface van het nieuwe platform en tegelijk de vernieuwde Play-stijl duidelijk doortrekken. Een belangrijk onderdeel van de briefing was flexibiliteit. Omdat recente programma\u2019s regelmatig visueel verwerkt moeten worden in de ontwerpen, moest er een systeem komen dat eenvoudig aanpasbaar en makkelijk te updaten is. Daarom werd een workflow opgezet waarbij de basisopmaak in InDesign gebeurt, met Photoshop voor de export en eventuele extra beeldbewerking. Zo ontstond een effici\u00ebnte werkwijze waarmee nieuwe beelden snel kunnen worden aangemaakt, zonder de consistentie van de visuele stijl te verliezen. Held van de case Wouter Senior UX\/UI [&hellip;]<\/p>\n","protected":false},"featured_media":19914,"parent":0,"template":"","meta":{"_acf_changed":false,"_portfolio_takeaway_text":"","_portfolio_client_name":"Play Media","_portfolio_client_link":"{\"url\":\"https:\/\/www.innigroup.com\/\",\"id\":\"https:\/\/www.innigroup.com\/\",\"title\":\"https:\/\/www.foodbag.be\/\",\"type\":\"link\"}","_portfolio_client_logo":"","_portfolio_footer":""},"portfolio-categories":[54],"portfolio-tags":[64,63],"class_list":["post-19911","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-ux-ui","portfolio-tags-ui-design","portfolio-tags-ux-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding Play Media - Typografics<\/title>\n<meta name=\"description\" content=\"Voor dit project werkten we aan consistente en aantrekkelijke App Store-afbeeldingen en login-schermen voor verschillende digitale media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding Play Media - Typografics\" \/>\n<meta property=\"og:description\" content=\"Voor dit project werkten we aan consistente en aantrekkelijke App Store-afbeeldingen en login-schermen voor verschillende digitale media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Typografics\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-Thumbnail-overzichtspagina-cases-1600x1000-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/\",\"url\":\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/\",\"name\":\"Rebranding Play Media - Typografics\",\"isPartOf\":{\"@id\":\"https:\/\/www.typografics.be\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-Thumbnail-overzichtspagina-cases-1600x1000-1.jpg\",\"datePublished\":\"2026-06-26T11:52:30+00:00\",\"description\":\"Voor dit project werkten we aan consistente en aantrekkelijke App Store-afbeeldingen en login-schermen voor verschillende digitale media.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#primaryimage\",\"url\":\"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-Thumbnail-overzichtspagina-cases-1600x1000-1.jpg\",\"contentUrl\":\"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-Thumbnail-overzichtspagina-cases-1600x1000-1.jpg\",\"width\":1600,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.typografics.be\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/www.typografics.be\/en\/cases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rebranding Play Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.typografics.be\/en\/#website\",\"url\":\"https:\/\/www.typografics.be\/en\/\",\"name\":\"Typografics\",\"description\":\"jouw partner in visuele communicatie\",\"publisher\":{\"@id\":\"https:\/\/www.typografics.be\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.typografics.be\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.typografics.be\/en\/#organization\",\"name\":\"Typografics\",\"url\":\"https:\/\/www.typografics.be\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.typografics.be\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/logo-typografics.svg\",\"contentUrl\":\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/logo-typografics.svg\",\"width\":1,\"height\":1,\"caption\":\"Typografics\"},\"image\":{\"@id\":\"https:\/\/www.typografics.be\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding Play Media - Typografics","description":"Voor dit project werkten we aan consistente en aantrekkelijke App Store-afbeeldingen en login-schermen voor verschillende digitale media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/","og_locale":"en_US","og_type":"article","og_title":"Rebranding Play Media - Typografics","og_description":"Voor dit project werkten we aan consistente en aantrekkelijke App Store-afbeeldingen en login-schermen voor verschillende digitale media.","og_url":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/","og_site_name":"Typografics","og_image":[{"width":1600,"height":1000,"url":"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-Thumbnail-overzichtspagina-cases-1600x1000-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/","url":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/","name":"Rebranding Play Media - Typografics","isPartOf":{"@id":"https:\/\/www.typografics.be\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#primaryimage"},"image":{"@id":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-Thumbnail-overzichtspagina-cases-1600x1000-1.jpg","datePublished":"2026-06-26T11:52:30+00:00","description":"Voor dit project werkten we aan consistente en aantrekkelijke App Store-afbeeldingen en login-schermen voor verschillende digitale media.","breadcrumb":{"@id":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#primaryimage","url":"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-Thumbnail-overzichtspagina-cases-1600x1000-1.jpg","contentUrl":"https:\/\/www.typografics.be\/wp-content\/uploads\/2026\/06\/Rebranding-Play-Media-Thumbnail-overzichtspagina-cases-1600x1000-1.jpg","width":1600,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.typografics.be\/en\/cases\/rebranding-play-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.typografics.be\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.typografics.be\/en\/cases\/"},{"@type":"ListItem","position":3,"name":"Rebranding Play Media"}]},{"@type":"WebSite","@id":"https:\/\/www.typografics.be\/en\/#website","url":"https:\/\/www.typografics.be\/en\/","name":"Typografics","description":"jouw partner in visuele communicatie","publisher":{"@id":"https:\/\/www.typografics.be\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.typografics.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.typografics.be\/en\/#organization","name":"Typografics","url":"https:\/\/www.typografics.be\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.typografics.be\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/logo-typografics.svg","contentUrl":"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/logo-typografics.svg","width":1,"height":1,"caption":"Typografics"},"image":{"@id":"https:\/\/www.typografics.be\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.typografics.be\/en\/wp-json\/wp\/v2\/portfolio\/19911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.typografics.be\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.typografics.be\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.typografics.be\/en\/wp-json\/wp\/v2\/media\/19914"}],"wp:attachment":[{"href":"https:\/\/www.typografics.be\/en\/wp-json\/wp\/v2\/media?parent=19911"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.typografics.be\/en\/wp-json\/wp\/v2\/portfolio-categories?post=19911"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.typografics.be\/en\/wp-json\/wp\/v2\/portfolio-tags?post=19911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}