{"id":8746,"date":"2023-09-05T16:01:11","date_gmt":"2023-09-05T14:01:11","guid":{"rendered":"https:\/\/www.typografics.be\/?post_type=portfolio&#038;p=8746"},"modified":"2026-04-03T14:14:05","modified_gmt":"2026-04-03T12:14:05","slug":"scoren-team-studio-wk-actie-krefel","status":"publish","type":"portfolio","link":"https:\/\/www.typografics.be\/en\/cases\/scoren-team-studio-wk-actie-krefel\/","title":{"rendered":"Team Studio scoort bij Kr\u00ebfel"},"content":{"rendered":"\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Campagnedragers voor <em>#letsgoalbelgium<\/em><\/h2>\n\n\n\n<p>\u201cDeze zomer kwam Kr\u00ebfel met een nieuw logo, een nieuwe slogan en huisstijl. Al deze verse elementen zochten een vertaling naar de campagnedragers van hun WK-actie, daarom werd in dit project gestart met een stijlbepaling. Op basis van de nieuwe huisstijlelementen stelden we Kr\u00ebfel enkel grafische concepten voor. Eens 1 richting gekozen, werd de uitrol van de afgeleiden ingezet: stickers, hangbanners, wobblers, abribus, affiches, web visuals, badges\u2026\u201d,&nbsp;Crossmedia Designer &amp; Art Director <a href=\"https:\/\/www.typografics.be\/team\/studio-crossmedia-designer-art-director-filip\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\"><span style=\"text-decoration: underline;\">Filip<\/span><\/mark><\/a>.<\/p>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Krefel-POS-2.jpg\" alt=\"\" class=\"wp-image-6808\" srcset=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Krefel-POS-2.jpg 800w, https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Krefel-POS-2-300x300.jpg 300w, https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Krefel-POS-2-150x150.jpg 150w, https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Krefel-POS-2-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Krefel-POS_.jpg\" alt=\"\" class=\"wp-image-6817\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8 wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left wp-embed-aspect-16-9 wp-has-aspect-ratio\">Static wordt dynamic<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Met een sterke assist van Filip, zat collega Crossmedia &amp; Motion Designer Ilias er meteen bal op voor een WK animatie, Kr\u00ebfel zet de video&#8217;s in op hun social media kanalen.\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/p>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8 wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay controls loop src=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Lets-gooooh-belgium.mp4\"><\/video><\/figure>\n\n\n\n<section class=\"c-testimonials c-testimonials--small\"><div class=\"c-slider-testimonials\"><div class=\"c-slider-item c-testimonial c-testimonial--small-image\">\n    <div>\n        <div class=\"c-testimonial__content text-center\">\n            <!-- wp:paragraph {\"align\":\"center\",\"fontSize\":\"h4\",\"translatedWithWPMLTM\":\"1\"} -->\n<p class=\"has-text-align-center has-h-4-font-size\">Big thanks for going so hard for our World Cup campaign! Thanks to you we went into print on time and the POS material was delivered to the stores on time.<\/p>\n<!-- \/wp:paragraph -->        <\/div>\n        <div class=\"c-testimonial__author\">\n            <div class=\"flex justify-center items-center mt-10 pt-8 border-t border-primary\">\n                <div class=\"mr-6\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/06\/krefel.png\" alt=\"logo krefel\" title=\"logo krefel\" loading=\"lazy\" class=\"rounded object-contain\" width=\"100\" height=\"58\" \/>\n                <\/div>\n                <p class=\"m-0\">\n                    <strong>\n                                            <\/strong>\n                    <br \/>\n                                    <\/p>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/div><\/div><div class=\"c-testimonials-buttons\"><a href=\"#\" class=\"c-testimonials-prev\"><\/a><a href=\"#\" class=\"c-testimonials-next\"><\/a><\/div><\/section>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-10 py-8\"><\/div>\n\n\n\n<div class=\"wp-block-group blur-case is-style-breakout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading has-text-align-center\">Helden van de case<\/h2>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-4 py-4\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\"><a href=\"https:\/\/www.typografics.be\/en\/team\/crossmedia-designer-art-director-filip\/\" aria-label=\"Filip\" class=\"team-member team-member--overlay\">\n    <figure class=\"team-member__image-wrapper\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/08\/Filip_c_600x600.jpg\" alt=\"Portretfoto Filip\" title=\"Portretfoto Filip\"  width=\"600\" height=\"600\" class=\"team-member__color\" loading=\"lazy\" \/>\n                <h3>Filip<\/h3>\n    <\/figure>\n<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-typografics-core-spacer md:py-20 py-10\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Campagnedragers voor #letsgoalbelgium \u201cDeze zomer kwam Kr\u00ebfel met een nieuw logo, een nieuwe slogan en huisstijl. Al deze verse elementen zochten een vertaling naar de campagnedragers van hun WK-actie, daarom werd in dit project gestart met een stijlbepaling. Op basis van de nieuwe huisstijlelementen stelden we Kr\u00ebfel enkel grafische concepten voor. Eens 1 richting gekozen, werd de uitrol van de afgeleiden ingezet: stickers, hangbanners, wobblers, abribus, affiches, web visuals, badges\u2026\u201d,&nbsp;Crossmedia Designer &amp; Art Director Filip. Static wordt dynamic Met een sterke assist van Filip, zat collega Crossmedia &amp; Motion Designer Ilias er meteen bal op voor een WK animatie, Kr\u00ebfel zet de video&#8217;s in op hun social media kanalen.\u200b\u200b\u200b\u200b\u200b\u200b\u200b Helden van de [&hellip;]<\/p>\n","protected":false},"featured_media":11250,"parent":0,"template":"","meta":{"_acf_changed":false,"_portfolio_takeaway_text":"We dribbelden de benen (en handen) van onder ons lijf om de visuele assets voor de WK-actie van elektronicaketen Kr\u00ebfel rond te krijgen. Filip en Ilias gone mad!","_portfolio_client_name":"Krefel","_portfolio_client_link":"{\"id\":\"https:\/\/www.krefel.be\/nl\",\"title\":\"https:\/\/www.krefel.be\/nl\",\"url\":\"https:\/\/www.krefel.be\/nl\",\"type\":\"URL\"}","_portfolio_client_logo":"{\"id\":867,\"title\":\"logo-krefel\",\"filename\":\"logo-krefel.png\",\"url\":\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/07\/logo-krefel.png\",\"link\":\"https:\/\/www.typografics.be\/?attachment_id=867\",\"alt\":\"logo krefel\",\"author\":\"1\",\"description\":\"\",\"caption\":\"\",\"name\":\"logo-krefel\",\"status\":\"inherit\",\"uploadedTo\":864,\"date\":\"2023-07-05T13:13:48.000Z\",\"modified\":\"2023-09-06T11:48:39.000Z\",\"menuOrder\":0,\"mime\":\"image\/png\",\"type\":\"image\",\"subtype\":\"png\",\"icon\":\"https:\/\/www.typografics.be\/wp-includes\/images\/media\/default.png\",\"dateFormatted\":\"5 juli 2023\",\"nonces\":{\"update\":\"e9aa39474e\",\"delete\":\"b6fecfb756\",\"edit\":\"3d20d4000d\"},\"editLink\":\"https:\/\/www.typografics.be\/wp-admin\/post.php?post=867&action=edit&lang=nl\",\"meta\":false,\"authorName\":\"typogra_dev\",\"authorLink\":\"https:\/\/www.typografics.be\/wp-admin\/user-edit.php?user_id=1\",\"filesizeInBytes\":6203,\"filesizeHumanReadable\":\"6 KB\",\"context\":\"\",\"height\":70,\"width\":276,\"orientation\":\"landscape\",\"sizes\":{\"thumbnail\":{\"height\":70,\"width\":150,\"url\":\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/07\/logo-krefel-150x70.png\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"https:\/\/www.typografics.be\/wp-content\/uploads\/2023\/07\/logo-krefel.png\",\"height\":70,\"width\":276,\"orientation\":\"landscape\"}},\"compat\":{\"item\":\"\",\"meta\":\"\"}}","_portfolio_footer":""},"portfolio-categories":[52,55],"portfolio-tags":[75,69],"class_list":["post-8746","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-graphic","portfolio-categories-motion-cases","portfolio-tags-motion-graphics","portfolio-tags-pos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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